Only Graphic Design. Influence on the Visual Design
The corporate image is one of the essential factors within different organizations, and do not always is taken with the care it deserves. This book focuses on the importance to business decision, as the use of typography and images to create original references. Cases such as Apple, Coca-Cola, Louis Vuitton, Vueling, Vogue and many others, illustrate perfectly this work to identify the brand with the product. In this book we see the latest trends of the visual identity of hotels, stationery, packaging, the infl uence of promotions, events, etc..
