Branding & Identity: Color Matters

Colour has always been emphasised and highly valued in brand design because of its significant role in visual effects, psychological impact, brand character and other properties of branding. 'Color Matters' is a vibrant exploration of the subject of colour in branding, with more than 100 works including corporate promotions, events, meetings, individual projects and more.

Publishing house	SendPoints
ISBN	9789881294395
Author	Gengli L., Shijian L.

Branding & Identity: Color Matters

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