Create Trust in Your Active Sales
Clear role-perception is a common denominator in sales success.
This book is intended to help you reframe and reposition the sales function within the bigger picture.
If you read this book as a CEO or HR, you may understand the force of salespeople that not only like what they do, but also why they do it. Maybe you will begin to recruit a different type of salespeople or retrain the existing ones.
If you are a sales manager, you may revise the KPIs you presently use for accountability of your sales force; some of your current KPIs may be misleading or perhaps damaging your activity.
If you are a seller - may be young and definitley ambitious - this book may help you to become a partner rather than a nuisance to your customers at an earlier stage in the sales cycle.
And if you are an old hand in sales, this book may help you go from success to significance as a mentor for younger salespeople or even your boss ...